When I was an IT Director many moons ago, I found a sign like this (full disclosure, this is a reproduction… but I wanted one for myself). It went back to a day when my predecessor supervised the Word Processing Department. It was 30+ years ago and they discovered word processing software (a Data General product called CEO that ran on their MV 4000) and the HP LaserJet printer. They had one of the first LaserJets; it apparently cost around $5,000 and I was recently told “it was worth every penny.” Since they were sharing the one LaserJet printer at the College among 30ish administrative employees, they consolidated their resources in the Word Processing Department.
When there were letters to be distributed to donors, prospective students, alumni, students or other big lists, they looked to the Word Processing Department to format, mail-merge, and print. It is hard to imagine a day when it took a third-party with special skills and gear to produce a letter, a day when folk would schedule a walk between buildings to get to the one shared laser printer on campus.
At some point, before I arrived on the scene, the Word Processing Department became obsolete. People gained expertise with the software, and the software got way better. The gear got cheaper. And people invented new ways to exploit the technology. Eventually the day came when people did not need the Word Processing Department any longer.
I imagine that there was a season of frustration that preceded the demise of the Word Processing Department.
- Fellow employees served by the Word Processing Department (internal customers) likely did not always agree with the priorities and schedule. I suspect that internal customers wanted faster turnaround, and I suspect that there were some who considered their work the most vital, and thus should always be bumped to the beginning of the queue.
- I suspect that the folks in the Word Processing Department were frustrated too. It could be that folks would seldom work according to procedure, not getting work to them on time or in the proper form.
- There were likely rogue units in the organization who did not play according to the rules and found ways to work around the Word Processing Department, maybe even getting their own unauthorized gear.
Like I said, with Microsoft Word on my iPhone and three printers at home, it is hard to conceive of a Word Processing Department these days. But I suspect there is often something like the Word Processing Department in a lot of organizations.
These days, in part of my work, I’m seeing something along these lines when it comes to Web. When it comes to Web, organizations easily see the outward-facing value and develop their Web presence. When the Web was getting started it was common for the IT Department to be the first to manage things, not merely providing infrastructure, but also designing the site and developing content (it is on computers after all, so it must be an IT thing). Before long that gets frustrating for the organization and management of the Web (still mostly outward facing) moves to a unit more aligned with the marketing functions of the organization.
Then the organization realizes that even though the website may be designed to be outward facing, the internal customers use the site a lot… so much so that it may seem like the internal customers are among the most important customers (they are the customers with faces, the colleagues we bump into in the break room). So meeting the demands of the internal customers becomes a priority, all the while the internal customers invent new ways to use the technology. It is great for efficiency… but may not be as great for effectiveness as folk turn inward, neglecting the vital outward-facing work.
Eventually we realize that there isn’t anything all that mystical about the technology and the tools are distributed. It could be as simple as a bifurcation, splitting between internet and intranet, or it could be distributed among several outward-facing and inward-facing strategies.
I’m also seeing a similar sort of thing happen with video. A marketing department develops expertise in producing outward-facing video, and then the organization determines that the same tools could be powerful for internal communication.
I am very much in favor of powerful and efficient internal communication. And I am in favor of collaboration and cross-pollination in such ways in which, for example, a marketing department would serve as a resource to help more inward-facing initiatives ramp up.
But my concern is that it easy to lose focus, allowing powerful internal voices to draw marketing departments away from their main thing. The perceived efficiencies gained by centralizing resources and control are not worth the price of neglecting, or even diluting, outward-facing work.
Do you have any Word Processing Departments in your organization?
- Units where resources are centralized, controlled and rationed (even though they are really not all that scarce any longer)?
- Areas where internal customers are competing with external customers, pulling time, talent, and treasure inward that ought to stay focused outward?
- Policies and procedures that seem to generate a lot of friction (energy that generates heat but no motion) that could be elevated by simply distributing technology or resources?